China Tightens Rules for Influencers, Mandates Proof of Qualifications for Professional Advice

Published on 27 October 2025 at 10:13

Reported by: Ijeoma G | Edited by: Henry Owen | Stone Reporters News

China has introduced stricter regulations for social media influencers, requiring anyone offering advice on professional topics such as medicine, finance, law, or education to provide proof of formal qualifications before posting content online.

Under the new rules issued by the Cyberspace Administration of China (CAC), influencers must demonstrate evidence of university degrees, formal training, or verified professional expertise to legally share guidance in these sensitive fields.

The regulations also place responsibility on platforms such as Douyin, Weibo, and Bilibili to verify the credentials of content creators. Influencers who fail to comply may face account suspension or permanent closure, alongside fines of up to 100,000 yuan (approximately $14,000).

Authorities have stated that the policy is intended to ensure that professional advice shared online comes from credible sources, safeguarding users against misleading or inaccurate information.

Digital analysts, however, caution that the new rules could centralize control over online discourse and limit independent voices, particularly in sectors where social media has become an alternative source of information.

The move reflects Beijing’s broader efforts to regulate influencer activity and promote “orderly and healthy” communication on Chinese social platforms, highlighting the government’s expanding influence over the expression of expertise and public opinion online.


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