Reported by: Ijeoma G | Edited by: Oravbiere Osayomore Promise.
A Nigerian finance expert and social media personality, Geh Geh, has ignited a firestorm of debate across social media platforms after advising men to stop making major financial investments in women they are dating, arguing that such gestures often lead to deep financial regret and that many women use relationships primarily as a means of escaping poverty. Speaking on the BTC Podcast on Wednesday, July 29, 2026, the self-styled financial coach did not mince words, laying down strict rules for men navigating modern romance.
During the interview, Geh Geh maintained that his principle on relationships and money remains unchanged and uncompromising. "Don't train a woman in school. Don't stress yourself for a woman. Don't open a business for a woman," he declared, arguing that countless men ruin their financial futures in a misguided attempt to please their romantic partners. According to the financial content creator, men often neglect their own financial growth and stability while pouring resources into relationships that may not yield lasting returns.
When challenged by the podcast hosts that women also take significant risks by putting "all their eggs in one basket" when they marry one man, Geh Geh dismissed the comparison outright. "Man and woman no be the same," he insisted. He argued that women enjoy substantial financial benefits immediately after marriage, noting that a wife typically stops paying rent and is relieved of many financial burdens that men continue to bear. "The day a woman marries you, she won't pay rent again," he said, reinforcing his view that the financial burden in relationships is fundamentally unequal.
Clarifying his broader stance, Geh Geh stressed that he is not opposed to romantic relationships themselves but is fiercely critical of women who enter them primarily for financial gain. "I'm not really against relationships. I dey against women wey wan use relationship take escape poverty," he said in Pidgin English. He warned that when a man neglects his own financial well-being to please a woman, it is a "financial mistake" that will eventually lead to tears and regret. To reinforce his argument, the finance expert drew an unusual analogy from the animal kingdom, claiming that in many species, females are responsible for sourcing their own food, and therefore men should prioritise building and protecting their own financial stability rather than making expensive sacrifices for romantic partners.
Geh Geh, whose real name is Emmanuel Obruste, is a 29-year-old internet sensation who rose from losing his parents and dropping out of school to earning over ₦100 million monthly and breaking livestream records across Africa. He has built a massive online following as a self-acclaimed financial expert and social commentator, and his content often revolves around advising men to avoid spending money on women. He brands himself as "Africa's Most Experienced Financial Expert" (AMEFE). Despite his controversial reputation, he has attracted thousands to his online classes and has been described as both a "visionary financial guru" and a "one-man demolition squad" for relationships.
The comments have generated widespread reactions across social media platforms, with users expressing sharply divided opinions. Some agreed with Geh Geh's position, arguing that relationships should be based on mutual support and shared responsibility rather than financial dependence. Supporters praised him for speaking hard truths about transactional dating culture and encouraging men to prioritise personal financial growth. Others, however, accused him of making sweeping generalisations and ignoring the harsh economic realities facing many young Nigerians, particularly women who may have limited opportunities for financial independence.
This is not the first time Geh Geh has courted controversy with his views on relationships. In January 2025, he appeared on the 'Honest Brunch Podcast' and claimed that Nigerian women are "the worst to date" because they view relationships as a form of "employment". He has also previously argued that marriage is a "trap for men" and that many women see their partners as bill-payers rather than genuine life partners. In June 2026, he told Punch that women who criticise him online often behave differently when they meet him in real life, stating that he receives more attention from women offline than men.
His latest remarks have added fresh fuel to ongoing conversations about transactional relationships, gender expectations, and the impact of Nigeria's economic challenges on modern dating. The comments come amid a broader national debate about the financial pressures facing young Nigerians, where unemployment, inflation, and the rising cost of living have made economic security a dominant concern in romantic partnerships. Geh Geh has also been the subject of commentary from religious leaders. In July 2026, Apostle Johnson Suleman said Geh Geh's advice is better suited to people still struggling financially, but argued that the advice may not apply in the same way to individuals who have become financially successful.
Geh Geh has defended his stance on financial discipline in relationships, explaining that his content originally focused on personal finance before expanding into relationship advice. He has consistently maintained that his goal is to help young people, particularly men, avoid financial mistakes that could derail their futures. As the debate continues to rage online, his message remains clear: men should guard their wallets, prioritise their financial growth, and avoid relationships where they are expected to be the sole provider. Whether his advice is seen as prudent financial wisdom or misogynistic rhetoric, one thing is certain—Geh Geh has once again succeeded in getting the nation talking.
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